The rest of his time is spent with his family and on various side projects that he pursues for fun.īrandon and his family used to live in Utah and now they live in Costa Rica, but that’s not the whole story the whole story is that they could live anywhere they want. He carefully tracks his time and estimates that he spends eight to fifteen hours a week directly related to the business. He has ten employees living in different places around the world. Instead of living in Utah, he now wakes up in sunny Escazú, Costa Rica, where he lives with his wife and three young daughters. Tip: When thinking about different business ideas, also think about money. It now brings in more than $100,000 a year on its own. Brandon Pearce, whom we’ll see more of in Chapter 4, founded Studio Helper as a side project to his main business of Music Teacher’s Helper. Whenever something is going well, think about offshoots, spin-offs, and side projects that could also bring in income.
One business idea can lead to many others. Not everyone would have thought of locating a mattress shop in a former car dealership, but Michael grabbed the opportunity.Ī spin-off or side project. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New FutureĪs we saw with Michael’s example in Chapter 1, car dealerships were going out of business, and he was able to rent his first temporary mattress space on the cheap.
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